Blue ocean strategy application of the case of wikipedia three strategy propositions value proposition the utility buyers receive from an offering minus the price they pay for it. The key to exceptional business success, the authors say, is to redefine the terms of competition and move into the blue ocean, where you have the water to yourself. To understand red ocean strategy let us begin by defining blue ocean strategy blue ocean strategy is where a company creates a completely new market space (or market category) this new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at. The blue ocean strategy challenges everything you know about strategic success and gives you a systematic approach to making competition irrelevant our study shows that blue ocean strategy is particularly needed when supply exceeds demand in a market.
Start studying 4 blue ocean strategy learn vocabulary, terms, and more with flashcards, games, and other study tools strategic move is the step-by-step. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans a landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Making a blue ocean strategic move that discourages imitation: the case of wikipedia case solution, this case is very good for teaching mba and executive how to create a blue ocean strategy that is difficult to imitate and durable.
This case illustrates how the alignment of value, profit and people propositions around both differentiation and low cost makes a blue ocean strategic move very difficult to imitate. Nintendo openly acknowledges following a blue ocean strategy in its efforts to invent new markets in 2006, perrin kaplan, nintendo's vice president of marketing and corporate affairs for nintendo of america noted in an interview, we're making games that are expanding our base of consumers in japan and america. Blue ocean strategy, outlines the processes of removing the fight for competitive advantage and the battle for differentiation typical of many corporate strategies share this posted by dr sarah layton in blue ocean strategy on april 21, 2009.
Her book blue ocean strategy has sold over 36 million copies and is recognized as one of the most iconic and impactful strategy books ever written it is being published in a record-breaking 44 languages and is a bestseller across five continents. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major market-creating business offering creating blue oceans builds brands. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theorythis templates provides iconography and diagrams to work with the blue ocean strategy tools.
Blue ocean strategy is about creating an organizational strategy that is not based on the competition but based on finding a new market the book consists of three parts: 1) overview, 2) formulating a strategy, 3) executing the strategy. From head-to-head competition to blue ocean creation head-to-head competition blue ocean creation looks across alternative industry focuses on rivals within its industry industries focuses on competitive position within looks across strategic groups strategic group strategic group within industries focuses on better serving the buyer redefines. Find great deals for blue ocean strategy : how to create uncontested market space and make the competition irrelevant by renée mauborgne and w chan kim (2005, hardcover. [32:00] what's coming next from blue ocean strategy further reading how to create a map - once you've identified what you need to do to create a new market space and dominate it, you need a massive action plan (map) to execute with speed and power.
By steve denning, forbes magazine, 7/25/17 in 2005, blue ocean strategy, expanded edition: how to create uncontested market space and make the competition irrelevant, a book by professors w chan kim and rénee mauborgne, launched a revolution in business strategy. Bos020 making a blue ocean strategic move that discourages imitation: the case of wikipedia 06/2014-5694 this case was written by katrina ling, institute executive fellow of the insead blue ocean strategy institute, under the supervision of w chan kim and renée mauborgne, professors at insead. This case is about competitive strategy publication date: september 01, 2011 product #: bos020-hcb-eng this instance is exceptional for teaching executives and mbas the best way to make a blue ocean strategy that's difficult to sustain and reproduce. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans this expanded edition includes:• a new preface by the authors: help.
W chan kim is the co-director of the insead blue ocean strategy institute, professor of strategy and international management, and the boston consulting group bruce d henderson chair professor of international management at insead, france prior to joining insead, he was a professor at the university of michigan business school, us. Blue ocean shift is the essential follow-up to blue ocean strategy, the classic 36 million copy global best seller by world-renowned professors w chan kim and renee mauborgne drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you.
So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades the idea in brief the best way to drive profitable growth. Tools of blue ocean strategy fair process builds execution into strategy by creating people's buy-in up front it is exercised in the strategy making process people trust that a level playing field exists and clarity of expectation whether people are senior executives or shop employees they all look to these elements. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major market-creating business offering so powerful is blue ocean.